Blog series: (1) Mobile Market Landscape: 2015 Highlights

As we wrap up another year, we thought it would be fun and informative to take a look back at the mobile devices, operating system updates and trends that hit the market this year.

Let’s start with this bird’s-eye view graphic of the important releases that made 2015 such an innovative year in mobile.

Mobile Market 2015 Retrospective Calendar, Source (Perfecto's Digital Test Coverage Index Report)
Mobile Market 2015 Retrospective Calendar (Source: Perfecto’s Digital Test Coverage Index report)

There were more than 30 significant smartphones and tablets released this year. Many of these devices such as the iPhone 6S and 6S Plus, Samsung Galaxy S6, the Galaxy Note 5 and the LG Nexus 5X quickly became popular on a global scale. When putting together our quarterly Digital Test Coverage Index we noticed that these newly-minted devices ranked high up in the indexes in both the U.S. and Europe.

But a device is nothing if it’s not running on an updated operating system — and this year brought 15 OS releases (major and minor), from Apple iOS 8.2 to 9.2, and Android 5.1.1 to Android 6.0 Marshmallow. Microsoft released what it hopes will be a mobile game-changer, Windows 10. All of these OS releases will have an impact on the already fragmented mobile space, keeping DevTest teams busy with more re-testing.

This year we also saw disruptive technologies take center stage, such as Apple Force Touch, Touch ID authentication, Mobile Payments, Voice commands and contextual awareness apps based on location.

Samsung Galaxy View Tablet
Samsung Galaxy View Tablet

Looking ahead, it’s clear that 2016 is going to be just as hectic, fragmented, and EXCITING. In the coming year, enterprises can expect mobile and web user engagement to be key business drivers, forcing many organizations to do rigorous testing of new app features on mobile devices, OSes and web browsers to deliver a memorable user experience to customers.

As a sneak in preview in our latest Digital Test Coverage Index, we’ve added a 2016 calendar and we already see new trends emerging such as increasing tablet screen sizes that aim to replace today’s laptops (i.e. the Samsung Galaxy View tablet with its unique screen size of 18.4”, and Apple’s iPad Pro with its 12.9” screen size).

For more details on important mobile and web test coverage trends, download the Digital Test Coverage Index.

Happy holidays to all. Here’s to successful digital test coverage in 2016!

IDC 2012 report around mobile and additional post on mobile testing

Hi

Redirecting to 2 new posts i’ve made on PerfectoMobile blog:

http://blog.perfectomobile.com/2012/11/02/idc-report-mobile-operating-systems-stats-for-q32012/

http://blog.perfectomobile.com/2012/10/26/testing-mobile-enterprise-business-critical-applications/

Enjoy

Eran

Windows Phone 8 handsets are starting to pop out

Hi,

As many anticipated, we are starting to see more and more investment in the new Windows Phone platform, by many OEM’s and not only Nokia which is collaborating for a while with Microsoft.

In this short post, i will list the new upcoming Windows Phone 8 phones which you will soon start to see.

HTC:

HTC is announcing the launch of its new Windows Phone 8 phone called HTC Accord.

The phone comes with a 1.5 GHZ dual core SnapDragon processor, 4.3 ” Screen, 8 MP camera, External microSD card, NFC support, as well rumors says that the phone will have support for LTE communication.

Read more at: http://www.htcaccord.com/

Samsung:

Samsung announced its new ATIV-S Windows Phone 8 phone with the following characteristics: Super AmoLed 4.8 ” Screen, 1.5 GHZ dual core processor, Full HD 8 MP rear camera, with a 1.9 MP front camera. support for an external MicroSD card (which is new in the WP platform) and NFC support!. The phone which is running the WP8 will support Internet Explorer 10 browser, Mobile Office suite and the new cloud storage service SkyDrive.

The ATIV brand actually starts a new line of products by Samsung for WP8 (ATIV Tab 10.1”, ATIV Smart PC and more)

Read more at: http://www.samsung.com/global/ativ/ativ_s.html

Nokia:

Nokia which is of course the WP platform pioneer, is also announcing on 2 new phones running WP8 called Nokia Lumia 920 and Nokia Lumia 820.

The Nokia Lumia 920 will come with a 4.5” screen, and the Nokia Lumia 820 with a smaller screen of 4.3”

The news around these 2 phone is about their support in the new PureView camera technology, which for these 2 phones will give a 21 Mega Pixel support.

Read more about these 2 new handsets at: http://www.theverge.com/2012/8/31/3281985/nokia-lumia-920-specs-pictures-leak

http://www.engadget.com/2012/08/31/nokia-lumia-820-920-leak/

Summary:

As I always state, the mobile world is dynamic and constantly changing, and we are already seeing that even for the new Windows Phone platform the biggest OEM’s are starting to dive in so it will be interesting to see how such change impacts the mobile market, and the existing iOS/Android and the RIM platforms.

From testing perspective we also see variety of new screen sizes which was and will always be a challenge for testers and test automation (Above we mention already 4.3”, 4.5”, 4.8”). Tablets for WP8 as you saw above are also starting to be deployed extending this platform market.

Regards,

Eran Kinsbruner

Picking the right handsets for your project

Hi

We all know that the mobile world is dynamic, plenty of new handsets are being shipped at the same time in which we develop our product and testing on the (what we believe) is the “hottest” handsets in the market.

It is clear that being agile and fast in the way we develop, test and deploy our mobile products is a key to be attractive in the market, however it is also impossible to support all handsets and be ahead of the market.

So – The way to be up to date in the offering, is not simple but possible.

When you start developing your product keep in mind that by picking the “right” 10 handsets which are “hot” in the market you can reach the coverage of ~50% of the market (Note that there are lead devices which represent a whole family of handsets and can give you a lot of value by testing on it), as well if you go to ~30 devices you may reach up to ~80% coverage of the market.

How should you decide than?

The way to do the picking of handsets should combine the 2 following aspects:

– Market research

– Right family identification/lead devices

Market Research: The way to determine what is relevant in the market is to do some research and analysis – either through leading mobile blogs, or even simple – going through the leading mobile operators in the world, and seeing what they are currently selling (e.g. Vodafone global lists today in the top list of devices in Germany: Samsung Galaxy SIII, Samsung Galaxy SII, SEMC Xperia Arc S etc. – http://shop.vodafone.de/Shop/smartphones/, if you go to Vodafone UK you will see mostly the same ones, as well as HTC One X and others http://www.vodafone.co.uk/brands/android/index.htm)

Doing a matrix and unification of handsets between the world leading carriers in Europe/U.S/Asia should give you the lead handsets which you would like to support and test in the 3-6 months ahead (Per OS – Android, iOS, Windows Phone and BlackBerry).

Families: The aspect of family should be a subset of the above list If e.g you reached a common list of lets say 50 handsets, i am mostly certain that the list can be cut into half by doing proper comparison between the various handsets by their OS, Screen resolution and OEM (This can be done through sites like GSM Arena – http://www.gsmarena.com)  and minimizing the list by leads, members and families.

Please find attached to the post an up to date list of common handsets by OEM which is sold world wide these days to ease your pain 🙂  –> As you will see, there are a lot of similar handsets across all large operators which can show the main devices to focos on.

MobileWorldHandsetsDistribution

P.S: With regards to the leading Android/iOS tablets these days:

iOS – iPad 2 and iPad 3

Android – Samsung Galaxy Tab 10.1, Motorola Xoom, Asus Nexus 7, Dell Streak 7, Samsung Galaxy Tab 7, Sony Tablet S. Asus Transformer TF300, Asus Transformer TF700

Regards,

Eran

Mobile platform latest trends and stats

Hi,

Based on latest market researches by Gartner and others it shows that still there are 2 main players in the mobile industry:

Android OS (Google) with ~56% market share, and iOS (Apple) with ~23% market share.

See the cut in the below picture:

The OEM market share cut, shows the following figures (Samsung and HTC leading the Android platform):

Not sure how many of you knows, but as of today there are around 4000 Android running devices by the various vendors (This number obviously is constantly growing):

We will need to see in the upcoming months, where does Microsoft Windows Phone OS fits in this puzzle with Nokia and Samsung starting to move forward with their mobile platforms and starting to gain some market share

Thanks,

Eran Kinsbruner